Rise of Retail

  3D Graphic Street with Shops und Cars Copyright: © MfL

The educational game "Rise of Retail" is developed for geography students. It is prompted by the challenges stationary retail faces due to increased online retail, new retail concepts, and demographic change. The students take on the role of a local business promoter who drives the development of stationary retail in the central shopping street. The focus is on minimizing vacancies, maximizing sales and customer frequency, and controlling the distribution of product groups. A limited budget is available for this, forcing students to prioritize their spending. The game has been in use since the winter semester 2019/20.